King’s Ridge – Corporate Identity Project

Nur Design was tasked with creating a high-end design that was indicative of the inherently high-end surrounding area. The result was achieved to the great satisfaction of our client.
King's Ridge Signage was developed by Nur Design Team as part of the corporate Identity Project.

Signage

As per client request, Nur Design developed and designed internal retail spaces for King's Ridge Presentation and Sales centers.

Retail Space

Brochures, Logotype, Leaflets, and other print media was developed by Nur Design as a part of the large Company Identity project.

Print Media

Creative Approach

The client directed us to use the name "King" in the logo design as the word reflects the prestige of the area and the name of the town – King City. Based on this restriction, we sought to create a logo that was easy to identify but also created a high-end feeling that was indicative of the inherently high-end surrounding area. We delved into the history of the community and discovered that in addition to a strong agricultural background that thrived to this day, there are still a significant number of prestigious equestrian farms, riding schools and stables in the area.
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